Collectively our small decisions change the world. “The power consumers have to change the conduct and actions of companies comes from their spending and the choices they make as consumers.” The benefits to society of buying ethically are potentially far-reaching. It discourages others that ignore the social and environmental consequences of their actions. It empowers the consumer, giving you a say in how the products you buy are made, and how the company that makes them conducts its business. It can and has made a difference in the past." A powerful explanation!